Choosing the Right Freight Forwarding Company for Your Business

I'm in the process of selecting a freight forwarding company to handle our international shipments, and I could use some advice. With so many options available, it’s challenging to determine which one will meet our needs. What factors should I consider? Reliability and cost are definitely priorities, but I’m also interested in customer service and tracking capabilities. Have any of you had positive or negative experiences with specific freight forwarding companies? Any recommendations or tips on what to look for in a partnership would be greatly appreciated! Thanks in advance for your help!